Managed email delivery is all about making sure your messages get to where they need to go. When you build a website one of the common things you need is the ability to send email. You might need to send e-mails to your users when they change their password, or updates on products they have purchased from you in the past, or even a newsletter announcing an upcoming sale. Whatever the reason you need them delivered.
Unfortunately you can’t always guarantee your hosting provider will even send your email. That’s unacceptable! If they do send it will it be blocked along the way? If if it blocked you may find out about it, the worst case is your messages end up in spam folders and are never heard from again! Depending on what you are sending the process can vary wildly, and be very complicated to handle on your own. That is where Managed Email Delivery can help.
The basic idea behind managed email delivery is simple. A managed delivery service will take your email messages and do whatever they can to get them into the intended inbox. The last thing you want is your upcoming sale announcement going into the spam folder of your customers. Most hosting providers block email sending, rendering your website without an important communication resource.
A good managed email delivery service will take your emails and use specialized tools to send them, taking the sending away from your hosting providers so your messages can’t be blocked. Your messages will be analyzed, sorted, and prioritized based on industry standard email patterns with proven success to allow for maximum deliverability. These patters check everything from recipient email addresses, can-spam address checking, and spam score. With these tools at your disposal your messages get delivered to your customers, not lost forever to spam.
If you have ever had problems with an email not getting to the person you sent it to, maybe Managed Email Delivery is for you. If you use WordPress you should give WP Email Delivery a try, you’ll be amazed at the results.